Last updated: October 2025
1. Introduction
This Cookies Policy explains how The Parent Gadget (“we,” “our,” or “us”) uses cookies and similar tracking technologies on https://theparentgadget.com
We use these technologies to understand how visitors interact with our content, improve performance, and personalize your experience.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site recognize your browser and remember information such as preferences or login details.
Cookies can be:
- Session cookies – deleted when you close your browser.
- Persistent cookies – remain until they expire or are deleted manually.
- First-party cookies – set by this website.
- Third-party cookies – set by external services (e.g., analytics or embedded videos).
3. How We Use Cookies
We use cookies for the following purposes:
Strictly Necessary
Enable basic site functionality such as page navigation and security. Examples include WordPress core cookies and consent management (Complianz).
Preferences / Functionality
Remember user settings, theme choices, and banner dismissals such as language or display preferences.
Statistics / Analytics
Collect anonymous data about traffic and site usage so we can improve content. For example, Google Analytics 4 (via server-side tagging).
Marketing (if applicable)
Measure and optimize campaigns or affiliate links. None currently active.
4. Google Analytics 4 and Server-Side Tagging
We use Google Analytics 4 (GA4) to analyze website traffic. Analytics data are processed through our own sub-domain sst.theparentgadget.com, which acts as a first-party server endpoint to enhance privacy and reduce cookie sharing with third parties. GA4 collects information such as device type, browser, approximate location, and pages visited. These data are aggregated and never identify you personally.
5. Managing Cookies and Consent
When you first visit our site, you’ll see a banner (powered by Complianz) that lets you accept or decline non-essential cookies.
- Essential cookies are always active.
- Statistics and marketing cookies are loaded only after you give consent.
- You can withdraw or change consent anytime by reopening the cookie settings (link in our footer).
You can also control cookies directly from your browser:
- Chrome: Settings → Privacy and security → Cookies and site data
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security
6. Third-Party Services
We may embed content from third-party platforms (e.g., YouTube videos, social media feeds). These services may set their own cookies when you interact with them. We recommend reviewing their individual privacy and cookie policies for details.
7. Data Retention
Analytics data are retained for up to 14 months, after which they are automatically deleted or anonymized.
8. Updates to This Policy
We may update this Cookies Policy from time to time to reflect new technologies or legal requirements. Any changes will appear on this page with a revised “Last updated” date.
9. Contact
If you have questions about this policy or how cookies are used on our website, please contact us at: theparentgadget@gmail.com